Compatibility · Hospitality & Restaurant
Marketing & Brand Assets
11 document types. Every file you add to this department is filed against one of them — that filing is what routes a question to the right document instead of searching a pile.
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Brand guidelines
A rulebook showing how a restaurant or hotel brand should look and sound across every customer touchpoint.
What it’s used for
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Creative briefs
A short document that tells designers or agencies what a restaurant or hotel marketing project needs to accomplish and why.
What it’s used for
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Event flyers & templates
Printable and digital flyers promoting restaurant or hotel events, plus reusable layouts staff can fill in for future events.
What it’s used for
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Geo-specific marketing strategies
A plan for how a restaurant or hotel markets itself differently in each city, region, or neighborhood it operates in.
What it’s used for
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Holiday campaign documentation
A plan and record of a restaurant or hotel's seasonal holiday promotion, from menu offers to advertising and results.
What it’s used for
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LTO promotional materials
A set of marketing materials created to promote a limited-time offer, such as a seasonal menu item or special deal.
What it’s used for
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Logo files (vector and raster)
The collection of a restaurant or hotel's logo artwork saved in multiple formats and versions for print, signage, and digital use.
What it’s used for
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Past campaign performance summaries
A recap of how past marketing campaigns performed, showing what was spent and what results came back.
What it’s used for
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Photo and video asset folders
An organized library of a restaurant or hotel's photos and videos, sorted for use in menus, ads, listings, and social posts.
What it’s used for
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Promotion playbooks
A guide that explains how to run a specific restaurant or hotel promotion, from setup to wrap-up.
What it’s used for
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Social media content calendars
A scheduling document that maps out what a restaurant or hotel will post on each social channel, by date.
What it’s used for
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