Hospitality & Restaurant · Technology & Systems
Email marketing SOPs
A written procedure for how a restaurant or hotel builds, approves, and sends its marketing emails to guest lists.
What it usually contains
- Send calendar and email frequency limits
- Steps for building lists and segments from the guest database
- Subject line, template, and brand formatting rules
- Approval, proofing, and test-send checklist before scheduling
- Unsubscribe, consent, and data handling requirements
- Metrics to review after each send, such as open and click rates
What the assistant uses it for
Use it to answer how often promotional emails go out, who approves the copy, and how guest lists are segmented and cleaned. Also covers the required steps before a send and how results are reported.
How it is versioned
A document of this type has exactly one current version at a time. Upload a revision and it becomes the version that counts — the one before it is kept and dated, but is no longer what your assistant answers from. Nothing is ever deleted, so you can always show what this document said on a given date.
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